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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) |  | Authors: Brian Halligan, Dharmesh Shah
Creator: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $14.13
as of 11/23/2009 06:03 MST details
You Save: $10.82 (43%)
New (29) Used (8) from $14.13
Seller: indoobestsellers
Rating:  40 reviews
Sales Rank: 752
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0470499311
Dewey Decimal Number: 658.872
EAN: 9780470499313
ASIN: 0470499311
Publication Date: October 19, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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| Customer Reviews:
Showing reviews 1-5 of 40
How You'll Succeed in Marketing November 22, 2009
Diane Vautier (New Hampshire)
You can't go wrong reading a book about Inbound Marketing from the people who coined the phrase "Inbound Marketing".
In this book, Brian Halligan and Dharmesh Shah of HubSpot provide an ideal outline of how to shape the future of any marketing plan. Chapter by chapter they outline the key points that marketers are facing in adapting their plans to succeed in today's online world. If you weren't a believer of inbound marketing before, this book will surely make you one.
Admittedly I was fan of HubSpot long before the book was published (I have a business crush on them and am even Inbound Marketing Certified through their Inbound Marketing University), and was eagerly looking forward to the book's release. After reading it, I'm even more of a fan. The authors and their company walk-the-walk and successfully practice what they preach in their own marketing which is testament to how rock solid their philosophy is.
Get it, read it, do it. It's how you'll succeed in marketing.
~Diane Vautier
@dvautier
Well worth the read... November 22, 2009
S. Davis (Boston, MA USA)
Inspiring, insightful, and full of practical insights. This book outlines the art of promoting and getting found.
Excellent Handbook for the Inbound Marketer November 19, 2009
Nikos Iatropoulos (Los Angeles, CA, USA)
1 out of 1 found this review helpful
I was first exposed to the concept of inbound marketing through HubSpot's blog, which I have been reading now for the last six months ([...]). As a startup company CEO, I am always looking for cost effective ways to market our services, so I was very intrigued by the methodologies explored in the company's blog. Having enjoyed the blog, I bought the Inbound Marketing book, written by HubSpot's two founders, soon after it was published.
The book is a concise, step-by-step guide of how to build your company's inbound marketing efforts. It's full of practical, executable advice and each chapter ends with a handy to-do list. Admittedly, I was eager to finish the book, so I merely glanced over the to-do lists. Now, however, I've gone back and created a master list of items that my company needs to complete over the next three months. From using social networking sites to build fans and followers, to advice on how to best name a blog post for maximum impact, there are pearls of wisdom spread out throughout this easy to read handbook. I highly recommend the book to any marketer who wants a solid introduction to inbound marketing, as well as the experienced inbound marketer looking for some new tools and approaches.
A one-stop guide to leveraging the web November 18, 2009
K. J. Whalen (Hingham, MA United States)
This book is a terrific read for businesspeople who recognize that old-school marketing approaches are less relevant every day. This manifesto on weaving the web into your marketing gives a succinct, actionable plan for driving customers to your business. What's most remarkable is the authors' ability to present the plan in a way that does not require a degree in website design or a large IT budget . It may be a bit of a cliche to say that the web is a great equalizer, but this book proves that there is more than a little truth in that bromide.
5 Stars from CEOs November 16, 2009
Jennifer Floren (Boston, MA)
I met the authors at an event in Boston, where I run the online career network [...]. Although I've read tons of books, blogs, articles and reports on "Web2.0", "Social Media" and the like, this book offered the PERFECT combination of "how-to" and "why"... meaning they combined the instruction set of what to do, along with the business rationale for WHY doing these things is so valuable and important for business.
As a CEO, I never seem to have enough time in a day, and I'm therefore very picky about the books that make it onto my reading list -- if you are a highly selective reader as well, this book is well worth your time.
I highly recommend this one to marketers and leaders who are transforming the next generation of business.
Many thanks to Brian and Darmesh for sharing their insightful and inspiring ideas!
Jenny Floren
CEO, [...]
T: jennyfloren
F: facebook/jfloren
L: linkedin/in/jfloren
Showing reviews 1-5 of 40
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