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Wikinomics: How Mass Collaboration Changes Everything |  | Authors: Don Tapscott, Anthony D. Williams
Creator: Alan Sklar
Publisher: Tantor Media
Category: Book
List Price: $24.99
Buy New: $15.44
as of 3/21/2010 03:20 MDT details
You Save: $9.55 (38%)
New (14) Used (6) from $13.98
Seller: thermite-media
Rating:  113 reviews
Sales Rank: 1239516
Format: Audiobook, MP3 Audio, Unabridged
Media: MP3 CD
Edition: Unabridged
Number Of Items: 2
Shipping Weight (lbs): 0.2
Dimensions (in): 7.5 x 5.3 x 0.6
ISBN: 1400154154
Dewey Decimal Number: 658.046
EAN: 9781400154159
ASIN: 1400154154
Publication Date: April 16, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
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| Customer Reviews:
Showing reviews 1-5 of 113
 A Must-Read for Any Knowledge Worker March 13, 2010
Shaun Heneghan (Atlanta, GA)
I heard the author speak at an event last year, and it was among the best talks I had been to in a decade. In essence, the authors cite the following phenomenon as proof of the rising powerful, new economic force:
1. Peer Production - open source creation of mass intellectual property
2. Ideagoras - forums for buying and selling technological solutions
3. Prosumers - consumers that design and create new products
4. New Alexandrians - sharing knowledge management globally
5. Platforms for participation - global stages for partnering
6. Global plant floors - decentralizing technology across borders/organizations
7. Wiki workplaces - online playgrounds to replace traditional business process workspaces
These forces combine to create lightning-fast disruptions in the economic markets. The authors cite examples as diverse as gold mining, car, motorcycle and airplane production, software, media, and professional services. The result is a conviction that the development of social initiatives, wealth production and innovation are going to be dramatically and permanently changed. Ignoring the book's proliferate over-exaggeration ("this may be the birth of a new era, perhaps even a golden one, on par with the Italian renaissance, or the rise of Athenian democracy"), this important book is not to be missed.
The New Business Model March 3, 2010
bronx book nerd (Bronx, NY USA)
This book is a call to action for businesses to engage the emerging business model of openness and collaboration, a business model borne of new technology, particularly the internet. These authors, as well as others, have documented and made a strong case for this new way of doing business. Companies that don't engage this model risk falling behind or failing. Tapscott and Williams provide a number of good examples of firms that used new model to start or revitalize their business - IBM, Proctor and Gamble, Amazon, to name a few. The business model builds on the following principles: being open; peering; sharing; and acting globally. The authors provide real business examples to illustrate each principle.
I agree with the authors that this new way of doing business will increase in importance and prominence, although I think they could have provided more detail on how others view this trend negatively. In addition, there is something about the way business books like this are written that makes them difficult to digest; it seems to be a combination of the triumphalistic tone (the best thing since sliced bread) and the excessive use of business buzz words and adjectives. Sometimes it's worth to hire a ghost writer.
In any case, this is highly recommended reading to understand this current trend, and for businesses to understand how to jump on board and take advantage.
Mass Collaboration as a Global Firm December 31, 2009
Kristin J. Arnold (Scottsdale, AZ, USA)
For fans of Thomas L. Friedman's best-selling book, The World is Flat, you're in for an even better read with Wikinomics: How Mass Collaboration Changes Everything. "Due to deep changes in technology, demographics, business and the economy, we are entering a new age where people participate in the economy like never before." And participate, they do!
Tapscott and Williams provide ample research and examples where people outside the boundaries of traditional organizations and hierarchies collaborate to produce content, goods and services such as creating new stories, sequencing the human genome, designing software, finding cures for diseases, editing school texts, inventing new cosmetics and even building motorcycles.
This is teamwork in a virtual world -- "one that opens its doors to the world, co-innovates with everyone (especially customers), shares resources that were previously closely guarded, harnesses the power of mass collaboration, and behaves not as an multinational but as something new: a truly global firm."
Bechmarking Example with Defining Ideas December 31, 2009
Anthony Wong (HONG KONG)
This is a book that contains defining ideas with lots of benching examples. The illustration is wonderful and very inspirating. Each chapter starts off with a real benchmarking example followed by a desciption of phenonmenon of how different people "working together". Then, a defined idea summerizes the previous description in the chapter. After that, some rebuts and various opinions from different view points are provided to readers. At last, a vision for the future is form to guide reader to develope the future of mass collaboration.
It is a nice book for manager, business owner, educator, sciencist, medical professionals and people working on community and charity services. Also, it teaches some leadership initiative to form a success "mass collaboration organisation".
The only short-coming is that the author did not teach reader how to develop a web site for social community and online society.
Written by Anthony Wong.
 Wikinomics In A Nutshell October 23, 2009
J. Donovan
Here is the mass collaboration framework presented by Wikinomics in a nutshell:
- Generate revenue from support, training, and consulting on a limited set of dimensions of value that matter most to customers
- Determine how participants will capture value (monetary or non-monetary value) for their contribution
--> Non monetary sources include prestige & social belonging
--> Allow others to extend and add services
- Assume everything digital is free and replicable
- Outsource everything non-strategic
- Interoperate with other open systems (in both directions)
- Successful communities require:
--> A core group to guide, integrate, and manage exceptions to processes
--> Mechanisms for quality control
--> Self selecting and self replenishing
--> Constant communication
--> Systems that are modular, reconfigurable, and editable
Though I summarize the books I read, I always recommend that folks buy the book for themselves to get the full benefit and to support the author's endeavors. As other reviewers have noted, this is slow and sometimes repetitive read. However, when you step back from it, you observe a nice framework for applying mass collaboration to your existing or future business. The authors do this deftly through examples that span gold mining to healthcare to social media.
Showing reviews 1-5 of 113
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