Customer Reviews:
Showing reviews 1-5 of 29
 Investment Classic September 13, 2007
Leighton O. Campbell (USA)
2 out of 2 found this review helpful
This book has a very specific target audience--financial advisors and clients who want to tap into the psyche of their financial advisor(s). If you are in one of the two categories you will get a tremendous amount out of this read. It is part historical yet he gives incite to where he thinks the industry is headed. In between is a moment of transition which can either be embraced or you can become a relic of days gone by.
I really appreciated this book because it validated the existence of ethical advisors. I first became aware of this book soon after the bust of the "dot com" bubble. Needless to say the industry was taking its lumps, often deservedly. The principles within confirmed in my mind that we were doing the right things and assured me that "this too shall pass."
Good Primer September 5, 2006
jacobposey (FL United States)
3 out of 3 found this review helpful
This book was recommended to me in my interview for a financial advisor. This is a good primer for your financial advisor business. I read through the book once and will likely go back and reread it. I've tagged many of the pages for quick reference.
I am going to also get Murray's book, the New Financial Advisor because this one is a bit outdated with the examples. The only marketing technique he emphasizes is cold calling, but he gives you a good way to approach this scary bit of life. However, his advice and sample conversations are very valuable. Murray also offers many other bits of advice that range from building up your courage to dressing tips.
Don't Do What Everyone Else Does February 14, 2006
Scott (Texas)
2 out of 2 found this review helpful
This guy is a great writer, and I like his style. He seems to believe the key to success in investments and anything else is to do the exact opposite of what the crowd does. Take a firm stance and have faith in it. I happen to agree. It's tough to deny your insticts and not follow the crowd when things are going well for them and not for you, but it's really the only way to rise above mediocrity.
I have only two complaints about the book. First off it's too long. By page 300 or so you're begging the author to stop beating into your head the same ideas over and over again. Second, in all of his examples the prospect eventually ends up buying, even though we all know that his approach isn't always going to work. To his credit, the author says his approach won't always work, but he won't give an example of it not working, which I would have liked to see.
For someone like me who isn't even close to being a journeyman yet, this is a great and resourceful book that you can learn much from. Otherwise, you might find yourself skipping a few chapters, especially over basic things like dollar cost averaging, even though the author phrases his opinions about them so eloquently.
Excellent resourse for people in my field September 6, 2005
Susan E. Manrodt (miami fl)
2 out of 2 found this review helpful
This is a great book for financial planners. It has some very sound principals to follow and as I am reading, I am implementing many of the ideas into my practice.
One of the difinitive books on the business... March 14, 2005
M. Mancini (Houston, TX)
3 out of 4 found this review helpful
My general rule of thumb is: If it was written by Nick Murray, I'd do well to read it. This book is no exception and is well worth the price of admission. What can one say that has not already been said? Still I thought I needed to second those reviews. The thought processes, the methodology, the scripts, the over-riding philosophy; all of it is helpful. That said, perhaps the most valuable aspect of this book is its ability to benefit the total range of investment advisors. It is tough enough to go toe to toe with the seasoned vet, but profoundly simple enough for the rookie to fall in line with. I don't agree with everything Nick says on every subject (I've never made a cold call in my entire career and I'm doing just fine without them) but he makes me think about every subject. He engages me and overwhelms me with his understated intelligence and impeccable logic. If you are in the business, this is a must read.
Showing reviews 1-5 of 29
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